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The dos and don’t when dealing with journalists

October 9, 2020 @ 1:00 pm - 2:00 pm


In a world where news turned into a consumer good, the distinction between journalism, news, communication, information, and opinion has become blurred.

Internet, social media, and other platforms give people access to a wider range of sources but also “alternative facts”, some of which are at odds with official advice, misleading, or simply false.

During this session, we will discuss with Thierry:

  • about the difference between communication and journalism,
  • about information processing,
  • but also how to speak to a journalist,
  • and how do you stand out in the media as a Fintech company in this very busy world

The objective of the session is to create interaction between you and Thierry to answer all your questions and help you be more effective and assertive with your PR actions. Please prepare and ask all your questions!


  1. Introduction to today’s media world
  2. What is a journalist?
  3. Learn about Thierry’s day to day
  4. Dos and Don’ts : How to stand out to be noticed by journalists & what fintech journalists are looking out for?
  5. Q&A

Speaker’s Biography

Currently a journalist for Paperjam covering mainly, but not only, technology subjects, Thierry Labro started with RFM radio before joining the Republican Lorrain to serve as a sports journalist for seven years. In 2000, he moved from sport to international and European politics, then to economics for the Luxemburger Wort, before joining Paperjam. Curious about all subjects, Thierry always tries to find new ways to tell.

More on Paperjam Business Guide

Upcoming Sessions 


October 9, 2020
1:00 pm - 2:00 pm
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