Growth Hack through applied storytelling

Description

• Get the fundamentals to build content strategy
• Use storytelling as a differentiator and a driver of good brand reputation
• Learn why earned media still matters, but owned media matters most

Luis is a multifaceted professional who holds a Master Degree in Entrepreneurship and Innovation from the university of Luxembourg. He has more than 18 years’ experience in varied fields, ranging from engineering and HR consulting to communication. Since 2012, he has focused his career on digital marketing. His specialty is content marketing and business storytelling, with a particular emphasis on social networks and blogging. He is also a UX design and data visualisation enthusiast. During the last four years, Luis has been working as a trainer at PwC’s Academy where he delivers training on social media and content strategy to clients from different economic sectors. He designs both the content and the workshops.

About himself, he confesses “I want to be an architect of stories, the ones that force you to stop while reading, because you feel like sipping your glass of wine”.