Description In a world in constant (r)evolution, from technological disruptions to economic uncertainty, companies need more than ever to have a clear vision and an adapted strategic approach for their innovation effort in such a turbulent context. But most classical models for strategy making become irrelevant and don't provide sufficient "agility" for a company to adapt to its highly turbulent and uncertain environments, even more, important to be […]

Description Narrative Strategy: From “Communication Big Idea”, to Pillars and Touchpoints Experience In this learning experience, we will link the Brand Positioning with the Narrative Strategy. It has the critical role to deploy the intended brand into the right consumer space, through well-articulated experiences. Agenda 1. Recap Brand Architecture: The architecture shows the way a […]

Description Since social distancing, self-isolating, and working from home has become the new norm, recruiting and hiring has brought new make-or-break challenges. The steps HR and hiring managers take today to avoid losing out on top talent and bolstering their employer brand will determine the future of most businesses. During an exceptional panel with three […]

Description MasterClass for LinkedIn Lead Generation To exceed your sales and marketing goals Do you know over 78% B2B leads are coming from LinkedIn? From branding awareness to nurturing to lead generation, LinkedIn is the B2B marketing powerhouse. That being said, you’re not guaranteed leads by virtue of just being on the platform. Join us […]

Description Global Leaders Series with Nigel Verdon, CEO of Railsbank "Bringing you the biggest names in Fintech" Join us on Friday, October 16th at 12h00, to learn about Nigel’s journey on becoming one of the world’s most influential Fintech entrepreneurs.     During the virtual fireside chat with Nasir Zubairi, CEO of The LHoFT, Nigel will […]