Webinar

Description In a world in constant (r)evolution, from technological disruptions to economic uncertainty, companies need more than ever to have a clear vision and an adapted strategic approach for their innovation effort in such a turbulent context. But most classical models for strategy making become irrelevant and don't provide sufficient "agility" for a company to adapt to its highly turbulent and uncertain environments, even more, important to be […]

Description Narrative Strategy: From “Communication Big Idea”, to Pillars and Touchpoints Experience In this learning experience, we will link the Brand Positioning with the Narrative Strategy. It has the critical role to deploy the intended brand into the right consumer space, through well-articulated experiences. Agenda 1. Recap Brand Architecture: The architecture shows the way a […]