Welcome to the 360° of Marketing Masterclass series introducing you to how top Marketers and Fintech brands set new standards to resonate, compete and lead in a marketplace of divided attention.

For our 1st episode we’ll cover the topic:

CREATING UNICORN BRANDS THROUGH PEOPLE & CULTURE – SPECIAL FOCUS ON EMPLOYER BRANDING, moderated by Troy Bishop, Head of Marketing & Communications at KPMG Luxembourg

We’ll learn and take away:

• How to build and transform your employer branding from early-stage to scale-up and unicorn
• How to embed and practice culture in your branding competitive advantage
• Mindsets and tools to transform and evolve

Agenda:

12h00 – 12h40 PM – PANEL DISCUSSION– THE PARTICLES OF BRANDS

12h40 – 12h45 PM – QUIZ – Have you paid attention? score what you know and win your exclusive circular sneakers from ONECHOICE.ECO 

Take part in the live quiz and score. The best scores and names will be displayed and be able to introduce themselves to the audience.

12h45 PM – 1h10 PM (Two workshops to chose from)

WORKSHOP 1: The Unicorn Employer Branding Playbook with Katarzyna Dyrcz

• Ingredient X – a special element that will make your Employer Brand unique
• EB Campaigns stripped bare
• Real life case studies of world top employers and why their offers are so sexy for candidates
• Tips and tricks that will help you survive and succeed on the market

WORKSHOP 2: The Power of Brands – with the guys from Foxy Nerds

• What are the key metrics to measure the power of your brand
• Use case: impact of a strong brand on sales efficiency
• Steps to define and implement your strategy to empower your brand one milestone at a time

1h10 PM – 1h15 PM – Closing words

 

 

 

 

UPCOMING