Description
The LHoFT team is pleased to invite you to an exclusive workshop on “Communication Post-COVID19: Strategy & Tools” delivered by Pascale Kauffman, Managing Director of Apollo Strategists and reputable communication expert on Wednesday 29th of April from 11.00 am to 11.45am on Zoom.
Pascale and the Apollo Team strongly believe in opportunities that crisis and change provide. Due to the COVID19 unprecedented situation, we need to stay positive, seize opportunities, and take advantage of time to innovate, change and create new leadership.
What you will learn
- Best practices in post-crisis communications planning
- Building your post-crisis response team
- Engaging key audiences
- Effective messaging post-crisis
- Techniques to control the narrative with media
- Rebuilding confidence following a crisis
Meet Pascale
Pascale Kauffman is Managing Director of Apollo Strategists.
Prior to founding Apollo in 2012, Pascale gained a 12 years’ international experience in corporate and marketing communications and in marketing, market development and sales at SES Group, one of the world-leading satellite operators. After her experience in the private sector, she spent 5 years as head of communications & PR of the City of Luxembourg, which provided her with deep insights into and understanding of the Grand-Duchy’s administrative and political functioning.
Pascale has a master degree in communications and public relations from Université Libre de Bruxelles (Belgium), which she successfully concluded with a thesis on crisis communication in the chemical industry. She fluently speaks 5 languages, is an expert in financial and industrial communications and enjoys to accompany social, architectural and design projects.
Pascale Kauffman is a Luxembourg national. She is married and lives in Luxembourg with her husband and their two children.
For imminent crisis communication support you can send your questions to [email protected]
