Welcome to the 360° of  Marketing Masterclass series introducing you to how top Marketers and Fintech brands set new standards to resonate, compete and lead in a marketplace of divided attention.

THE CONTENT MARKETING DILEMMA

with

• Charles-Louis Machuron, CEO & Founder of Silicon Luxembourg
• Raoul Mulheims, CEO & Co-Founder of Finologee
• Carmen Dixon, PR & Comms Advisor, Ex – Lendinvest
• Kamel Amroune, CEO of The Dots

moderated by Bénédicte SCHULER, Head of Marketing & Communications at Deloitte Luxembourg

Learn

• How to define good, distinct, tailored content
• How to distribution according to your content strategy
• How to balance quality of contant with quantity of distribution and stand out

Agenda:

12h00 – 12h35 PM – Panel Discussion – THE CONTENT MARKETING DILEMMA

12h35 – 12h40 PM – Quiz – Have you paid attention?

Score the quiz and win your tailor-made  our choice circular sneakers.

12h40 PM – 1h10 PM (two workshops to choose from)

Workshop 1: Connect the Dots of Content Marketing – Kamel AMROUNE, CEO of The Dots

When your consumers are your content creators / Collect, analyze, distribute your consumers’ content / Create empathy between your consumers and your employees”Collect, analyze, distribute

Consumers are content creator, so brands must be able to collect this content in real time, analyze it and make it available to all employees.
Collect consumer content to understand consumer expectations, analyze it to extract insights that will feed marketing or communication, and distribute it to all levels of the organization to create empathy with the consumer.

Workshop 2: The Content Distribution Roadmap – Charles-Louis MACHURON, CEO & Founder of Silicon Luxembourg

During the workshop, Charles-Louis will introduce you to the Content Distribution Roadmap based on his personal experience and proven teachings. You’ll learn how to balance consistent content creation with systematic multi-channel distribution; how to work cohesively with your content creators, journalists and writers and how to remain attuned to your customers and clients’ needs.