{"id":21113,"date":"2021-06-11T14:24:03","date_gmt":"2021-06-11T12:24:03","guid":{"rendered":"https:\/\/lhoft.com\/lhoftv1\/en\/?post_type=tribe_events&#038;p=8555"},"modified":"2023-07-13T09:39:19","modified_gmt":"2023-07-13T09:39:19","slug":"the-dilemma","status":"publish","type":"tribe_events","link":"https:\/\/lhoft.com\/lhoftv1\/event\/the-dilemma\/","title":{"rendered":"THE CONTENT MARKETING DILEMMA"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Welcome to the 360\u00b0 of\u00a0 Marketing Masterclass series introducing you to how top Marketers and Fintech brands set new standards to resonate, compete and lead in a marketplace of divided attention.<\/span><\/p>\n<p><em><strong>THE CONTENT MARKETING DILEMMA<\/strong><\/em><\/p>\n<p>with<\/p>\n<ul>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/charleslouismachuron\/\">Charles-Louis Machuron<\/a>, CEO &amp; Founder of <a href=\"https:\/\/www.siliconluxembourg.lu\/\">Silicon Luxembourg<\/a><\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/raoulmulheims\/\">Raoul Mulheims<\/a>, CEO &amp; Co-Founder of <a href=\"https:\/\/finologee.com\/\">Finologee<\/a><\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/carmenedixon\/\">Carmen Dixon<\/a>, PR &amp; Comms Advisor, Ex &#8211; <a href=\"https:\/\/www.lendinvest.com\/\">Lendinvest<\/a><\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/kamelamroune\/\">Kamel Amroune<\/a>, CEO of The Dots<\/li>\n<\/ul>\n<p>moderated by <a href=\"https:\/\/www.linkedin.com\/in\/b%C3%A9n%C3%A9dicte-schuler-doerflinger-7268502\/\">B\u00e9n\u00e9dicte SCHULER<\/a>, Head of Marketing &amp; Communications at <a href=\"https:\/\/www2.deloitte.com\/lu\/en.html\">Deloitte Luxembourg<\/a><\/p>\n<p>Learn<\/p>\n<ul>\n<li data-key=\"67\"><span data-key=\"68\">How to define good, distinct, tailored content <\/span><\/li>\n<li data-key=\"69\"><span data-key=\"70\">How to distribution according to your content strategy<\/span><\/li>\n<li data-key=\"71\" data-slate-fragment=\"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\"><span data-key=\"72\">How to balance quality of contant with quantity of distribution and stand out <\/span><\/li>\n<\/ul>\n<p><b>Agenda:<\/b><\/p>\n<p><b>12h00 \u2013 12h35 PM \u2013 Panel Discussion \u2013 THE CONTENT MARKETING DILEMMA<\/b><b><\/b><\/p>\n<p><b>12h35 \u2013 12h40 PM \u2013 Quiz \u2013 Have you paid attention?<\/b><\/p>\n<p>Score the quiz and win your tailor-made\u00a0 our <a href=\"https:\/\/www.ourchoicefashion.com\/\">choice circular sneakers.<\/a><\/p>\n<p><b>12h40 PM \u2013 1h10 PM (two workshops to choose from)<\/b><\/p>\n<p>Workshop 1: Connect the Dots of Content Marketing &#8211; <a href=\"https:\/\/www.linkedin.com\/in\/kamelamroune\/\">Kamel AMROUNE<\/a>, CEO of The Dots<\/p>\n<p>When your consumers are your content creators \/ Collect, analyze, distribute your consumers&#8217; content \/ Create empathy between your consumers and your employees&#8221;Collect, analyze, distribute<\/p>\n<p>Consumers are content creator, so brands must be able to collect this content in real time, analyze it and make it available to all employees.<br \/>\nCollect consumer content to understand consumer expectations, analyze it to extract insights that will feed marketing or communication, and distribute it to all levels of the organization to create empathy with the consumer.<\/p>\n<p>Workshop 2: The Content Distribution Roadmap &#8211; <a href=\"https:\/\/www.linkedin.com\/in\/charleslouismachuron\/\">Charles-Louis MACHURON<\/a>, CEO &amp; Founder of <a href=\"https:\/\/www.siliconluxembourg.lu\/\">Silicon Luxembourg<\/a><\/p>\n<p>During the workshop, Charles-Louis will introduce you to the Content Distribution Roadmap based on his personal experience and proven teachings. You&#8217;ll learn how to balance consistent content creation with systematic multi-channel distribution; how to work cohesively with your content creators, journalists and writers and how to remain attuned to your customers and clients&#8217; needs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to the 360\u00b0 of\u00a0 Marketing Masterclass series introducing you to how top Marketers and Fintech brands set new standards to resonate, compete and lead in a marketplace of divided [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":9464,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_tribe_events_status":"","_tribe_events_status_reason":"","_tribe_events_is_hybrid":"","_tribe_events_is_virtual":"yes","_tribe_events_virtual_video_source":"video","_tribe_events_virtual_embed_video":"","_tribe_events_virtual_linked_button_text":"REGISTER","_tribe_events_virtual_linked_button":"yes","_tribe_events_virtual_show_embed_at":"immediately","_tribe_events_virtual_show_embed_to":["all"],"_tribe_events_virtual_show_on_event":"yes","_tribe_events_virtual_show_on_views":"yes","_tribe_events_virtual_url":"https:\/\/us02web.zoom.us\/meeting\/register\/tZIode6sqTopGdHvzf77sm9AfJMdi2Qk3SXc","footnotes":""},"tags":[],"tribe_events_cat":[],"class_list":["post-21113","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tribe-events-virtual-event"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.0 (Yoast SEO v24.9) - 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