{"id":20934,"date":"2020-02-26T07:59:35","date_gmt":"2020-02-26T07:59:35","guid":{"rendered":"http:\/\/new-testing.site\/?post_type=tribe_events&#038;p=4957"},"modified":"2023-07-14T08:31:54","modified_gmt":"2023-07-14T08:31:54","slug":"growth-hack-through-applied-storytelling","status":"publish","type":"tribe_events","link":"https:\/\/lhoft.com\/lhoftv1\/event\/growth-hack-through-applied-storytelling\/","title":{"rendered":"Growth Hack through applied storytelling"},"content":{"rendered":"<h2>Description<\/h2>\n<ul>\n<li>Get the fundamentals to build content strategy<\/li>\n<li>Use storytelling as a\u00a0differentiator and a driver of good brand reputation<\/li>\n<li>Learn why earned media still matters, but owned media matters\u00a0most<\/li>\n<\/ul>\n<p>Luis is a multifaceted professional who holds a Master Degree in Entrepreneurship and Innovation from the university of Luxembourg. He has more than 18 years\u2019 experience in varied fields, ranging from engineering and HR consulting to communication. Since 2012, he has focused his career on digital marketing. His specialty is content marketing and business storytelling, with a particular emphasis on social networks and blogging. He is also a UX design and data visualisation enthusiast. During the last four years, Luis has been working as a trainer at PwC&#8217;s Academy where he delivers training on social media and content strategy to clients from different economic sectors. He designs both the content and the workshops.<\/p>\n<p>About himself, he confesses \u201cI want to be an architect of stories, the ones that force you to stop while reading, because you feel like sipping your glass of wine\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Description Get the fundamentals to build content strategy Use storytelling as a\u00a0differentiator and a driver of good brand reputation Learn why earned media still matters, but owned media matters\u00a0most Luis [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_tribe_events_status":"","_tribe_events_status_reason":"","_tribe_events_is_hybrid":"","_tribe_events_is_virtual":"","_tribe_events_virtual_video_source":"","_tribe_events_virtual_embed_video":"","_tribe_events_virtual_linked_button_text":"","_tribe_events_virtual_linked_button":"","_tribe_events_virtual_show_embed_at":"","_tribe_events_virtual_show_embed_to":[],"_tribe_events_virtual_show_on_event":"","_tribe_events_virtual_show_on_views":"","_tribe_events_virtual_url":"","footnotes":""},"tags":[],"tribe_events_cat":[349],"class_list":["post-20934","tribe_events","type-tribe_events","status-publish","hentry","tribe_events_cat-webinar","cat_webinar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.0 (Yoast SEO v24.9) - 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