LHoFT

THE 360° OF MARKETING SERIES
2021-09-22 11:55 - 2021-10-06 13:15 (Europe/Luxembourg) | Luxembourg
The 360° of Marketing Masterclass series introduces you to how top Marketers and Fintech brands set new standards to resonate, compete and lead.

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THE PARTICLES OF BRANDS - THE EMPLOYER BRANDING PLAYBOOK
2021-09-22 12:00 - 13:15
Welcome to the 360° of Marketing Masterclass series introducing you to how top Marketers and Fintech brands set new standards to resonate, compete and lead in a marketplace of divided attention.
For our 1st episode we’ll cover the topic:
CREATING UNICORN BRANDS THROUGH PEOPLE & CULTURE – SPECIAL FOCUS ON EMPLOYER BRANDING, moderated by Troy Bishop, Head of Marketing & Communications at KPMG Luxembourg
We’ll learn and take away:

How to build and transform your employer branding from early-stage to scale-up and unicorn
How to embed and practice culture in your branding competitive advantage
Mindsets and tools to transform and evolve

Agenda:
12h00 – 12h40 PM – PANEL DISCUSSION– THE PARTICLES OF BRANDS
12h40 – 12h45 PM – QUIZ – Have you paid attention? score what you know and win your exclusive circular sneakers from ONECHOICE.ECO
Take part in the live quiz and score. The best scores and names will be displayed and be able to introduce themselves to the audience.
12h45 PM – 1h10 PM (Two workshops to chose from)
WORKSHOP 1: The Unicorn Employer Branding Playbook with Katarzyna Dyrcz

Ingredient X – a special element that will make your Employer Brand unique
EB Campaigns stripped bare
Real life case studies of world top employers and why their offers are so sexy for candidates
Tips and tricks that will help you survive and succeed on the market

WORKSHOP 2: The Power of Brands – with the guys from Foxy Nerds

What are the key metrics to measure the power of your brand
Use case: impact of a strong brand on sales efficiency
Steps to define and implement your strategy to empower your brand one milestone at a time

1h10 PM – 1h15 PM – Closing words

UPCOMING

Horizon Conference - Making an impact since 2011
2021-09-28 09:00 - 13:00
Horizon Conference goes phygital
Breaking the Horizon

The Horizon Conference is tailored to offer attendees innovative and cutting-edge insight into current concerns and opportunities within the context of the evolving financial industry landscape. The Horizon Conference gathers industry professionals from around the world to discuss the future of the financial sector, and present key trends affecting the market today and tomorrow. Positioned as an ideal platform for industry professional and experts alike to immerse themselves into key debates, the Horizon Conference highlights critical and decisive subjects and their effect on the market.

For this 10th edition of our Horizon conference, which will be a phygital event, we are proud to have crafted a highly engaging and topical agenda this year! It is an opportunity to analyse the future of the financial sector by challenging the status quo and getting insights from industry leaders. What topics will affect the market? What technologies can we imagine using? Where should we focus our resources?
Agenda

09:00 – 09:30
Welcome & Introduction
John Psaila – Deloitte Luxembourg

09:30 – 10:05
Technology, Innovation & Sustainability
Avanti & Leo Sharma – Workshop 4 me

10:05 – 10:40
Future of Money
Bruno Colmant – Degroof Petercam

10:40 – 11:15
Customer centricity for FSI
Nancy Rademaker – Nexxworks

11:15 – 11:50
Motivational speaker
Rainer Hersch & Orchestra

11:50 – 12:25
Future of the Luxembourg financial place
Nicolas Mackel – Luxembourg for finance

Moderator
Sarah Khabirpour

Cyber Security Breakfast #49
2021-09-30 08:45 - 22:30
08:45-09:00
Virtual Room Opening
09:00 – 09:20
Keynote
How can cyber insurance help protect & recover from a crisis?
by Guillaume Del Pizzo, Client Executive at Marsh Luxembourg
Bringing together all the players of a cyber incident around the same table so that everyone can share his/her vision, motivation and challenges, is essential.
In an economy that is rapidly digitalizing, cyber risk is still poorly understood. Businesses have failed to appreciate the danger as hackers gain expertise.
A cyber law risk management strategy is based on three fundamental pillars: prevention, crisis management and insurance.
A good preparation to crisis management can significantly reduce the operational and financial impact of a cyber attack. A shorter crisis allows for a faster return to a normal life and less loss.
Cyber risk – like pandemic risk – is potentially systemic: without an adequate insurance, companies facing a large-scale cyber attack will see their future threatened.
Our experts will share with you some best practices on how to protect yourself and more especially how to recover.
09:20
Roundtable discussion with :
Astrid Wagner, Partner – Arendt
Christophe Bianco, Co-Founder & Managing Partner, Excellium Services
Guillaume Del Pizzo, Client Executive at Marsh Luxembourg
Guy-Philippe Goldstein, Strategic Advisor, Expon Capital
Moderation: Pascal Steichen, CEO, SECURITYMADEIN.LU
10:15
Q&A

Tech Talk with EMATA, the future of farmers financing
2021-10-06 12:00 - 13:00
EMATA, focuses on making farmer financing right; tackling a huge paradox in Africa where agriculture accounts for 80% of employment and 30% of GDP but only 3% of lending.
Join Manon Loison, Head of Marketing @The LHoFT and InFiNe.lu for a conversation with Bram van den Bosch, CEO and co-founder of EMATA a Ugandan Fintech Company facilitating farmer financing in East Africa thanks to a digital and affordable financial solution which simplifies the cooperative day-to-day operations.
The free system, data-driven decision-making, enables to offer affordable loans that are tailored to the needs of each farmer.
EMATA is the winner of the accelerator programme CATAPULT: Inclusion Africa 2021 designed by the LHoFT Foundation, funded by Luxembourg’s Directorate for Development Cooperation and Humanitarian Affairs, and supported by many partners and stakeholders including our long-lasting partner InFine.
To read the speakers’ biographies click here
Registration:
Send a email to contact@infine.lu before October 4.
This member-only event is digital and in English and is jointly organised with our member, the LHoFT Foundation.

THE CONTENT MARKETING DILEMMA
2021-10-06 12:00 - 13:15
Welcome to the 360° of Marketing Masterclass series introducing you to how top Marketers and Fintech brands set new standards to resonate, compete and lead in a marketplace of divided attention.
THE CONTENT MARKETING DILEMMA
with

Charles-Louis Machuron, CEO & Founder of Silicon Luxembourg
Raoul Mulheims, CEO & Co-Founder of Finologee
Carmen Dixon, PR & Comms Advisor, Ex – Lendinvest
Kamel Amroune, CEO of The Dots

moderated by Bénédicte SCHULER, Head of Marketing & Communications at Deloitte Luxembourg
Learn

How to define good, distinct, tailored content
How to distribution according to your content strategy
How to balance quality of contant with quantity of distribution and stand out

Agenda:
12h00 – 12h35 PM – Panel Discussion – THE CONTENT MARKETING DILEMMA
12h35 – 12h40 PM – Quiz – Have you paid attention?
Score the quiz and win your tailor-made our choice circular sneakers.
12h40 PM – 1h10 PM (two workshops to choose from)
Workshop 1: Connect the Dots of Content Marketing – Kamel AMROUNE, CEO of The Dots
When your consumers are your content creators / Collect, analyze, distribute your consumers’ content / Create empathy between your consumers and your employees”Collect, analyze, distribute
Consumers are content creator, so brands must be able to collect this content in real time, analyze it and make it available to all employees.
Collect consumer content to understand consumer expectations, analyze it to extract insights that will feed marketing or communication, and distribute it to all levels of the organization to create empathy with the consumer.
Workshop 2: The Content Distribution Roadmap – Charles-Louis MACHURON, CEO & Founder of Silicon Luxembourg
During the workshop, Charles-Louis will introduce you to the Content Distribution Roadmap based on his personal experience and proven teachings. You’ll learn how to balance consistent content creation with systematic multi-channel distribution; how to work cohesively with your content creators, journalists and writers and how to remain attuned to your customers and clients’ needs.

The Blockchain Spotlight Series - Cryptomania
2021-10-08 12:00 - 13:15
Welcome to the Blockchain Spotlight Series shedding light on everything Crypto, Defi and NFTs out of Luxembourg and beyond.
For our first episode, we’ll focus on the evolution and adoption of cryptocurrencies as the future of payments.
We decrypt:

Crypto as a mainstream payment and investment tool (for institutional investors & fund managers)
The adoption of banks and the financial services industry of crypto
To which extent are financial regulators on board

And explore use-cases you don’t want to miss out on
12h00 – 12h40 PM – PANEL DISCUSSION – Q&A – CRYPTOMANIA
with

Rikiya Masuda, Managing Director, Europe at bitFlyer
Robert Machado, General Manager at Cybavo
JB Graftieux, Managing Director Europe at Bitstamp
Nadia Manzari, Partner at Schiltz & Schiltz

moderated & led by Thomas Campione, Crypto Leader at PwC Luxemobourg
12h40 – 12h45 PM – QUIZ – Have you paid attention?
Take part in the live quiz and score. The best scores and names will be displayed and be able to introduce themselves to the audience.
12h45 PM – 1h10 PM (two workshops to choose from)
W1 with Nadia Manzari – How to set up a regulated crypto business! – Use-Case
W2 with Robert Machado – How secure is your Crypto? – Walkthrough & Use-Case
1h10 – 1h15 – Closing Words

LFF - FOCUS ON SOUTH-EAST ASIA
2021-10-12 09:00 - 10:30
FOCUS ON SOUTH-EAST ASIA
Connecting South-East Asian businesses and investors with global markets
ASEAN markets are poised for rapid growth, especially given large growth opportunities relating to sustainable finance and global investors search for yield and long-term growth. With strong ties with various South-East Asian markets, built over many years, Luxembourg offers an ideal platform for financial firms in South-East Asia looking to do business in Europe.
Our Focus on South-East Asia will explore this connection, with two panels delving into financing sustainable projects and taking South-East Asian finance to the world via digitalisation. For these panels, we’ll be joined by a number of financial experts from both Luxembourg and various South-East Asian markets. We’re also joined by His Excellency, Jean-Paul Senninger, Ambassador of Luxembourg in Thailand, also covering the following territories: Indonesia, Laos, Malaysia, Myanmar, Singapore and Vietnam. His Excellency will close the event discussing the close ties between Europe and South-East Asia.
Discover the agenda

Luxembourg - Dubai : ICT Mission
2021-10-17 - 2021-10-22
Luxembourg – Dubai : ICT Mission
From the 17th to the 22nd of October, the Luxembourg Chamber of Commerce is organising an ICT Mission in Dubai.
The LHoFT will take part in this mission, that includes GITEX Technology Week and Fintech Surge Conference.
The trade mission will include:

a visit of GITEX, one of the largest and most influential tech show around the world.
business-to-business meetings with international prospects via the platforms offered by the trade fair,
a guided visit of the Expo 2020 Dubai,
a VIP access to the Luxembourg National Pavilion,
a networking reception,
and the visit of a flagship project related to the sector.

The Gulf Information Technology Exhibition (GITEX) is the leading consumer computer and electronics trade show in the Middle East. This is where the global tech community comes together to showcase and discuss the most novel ideas that are shaping the future of the sector.
Over 1200 private companies, government entities and startups from over 60 countries choose this show as a platform to connect with more than 100 000 visitors each year, allowing exhibitors to present their offers to a diverse crowd of end users and buyers.
Fintech Surge, which brings together global Fintech leaders, startups and Financial Centers, is set to be the Middle East & North Africa’s most impactful and visionary event for the regional Fintech ecosystem. From Digital Banking to Paytech, Insuretech, Wealth & Asset management and Regtech, the event will see the financial industry’s biggest tech-revolutions and path-breaking talks.
As a part of Fintech Surge, LHoFT CEO Nasir Zubairi will be joining the panel “Banking without banks. Long live the Banks”

October 19 – 11:30AM (GMT+4)
Location – Zabeel Hall 4, Stage Name: The Exchange

Imagine a future with no cash, no physical credit cards or bank branches where every transaction is traceable and instant. What is possible? What is desired? Who benefits and who is in control?
Featuring:

Petr Klimeš, Global Head of Marketing and Head of Digital Business, ADIB – Abu Dhabi Islamic Bank
Stefan Kimmel, COO, Commercial Bank of Dubai
Imane Elmajdoubi, Director – Financial Services Industry – UAE, Microsoft
Nasir Zubairi, CEO, LHoFT

Discover all the details of the Luxembourg – Dubai : ICT Mission HERE
Discover all the insights of GITEX Technology Week HERE
Discover all the insights of FINTECH SURGE HERE
Fintech Surge stands at the convergence point, as an epicentre of the financial industry’s biggest tech-revolutions and path-breaking talks to drive an immediate and immense impact.
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If you have questions regarding the delegation, please send an email to marketing@lhoft.lu

SAM : The African MicroFinance Week
2021-10-18 - 2021-10-22
SAM: Semaine Africaine de la Microfinance
The African MicroFinance Week
The largest inclusive finance conference in Africa!
The 5th edition of the African Microfinance Week (referred to as ‘the SAM’, based on the French acronym) will take place from the 18th to 22nd October 2021 at the Kigali Convention Center in Kigali, Rwanda. The SAM is a 5-day conference with renowned speakers and other important events.
Topic of the year is “One is not born resilient, one becomes it: Fostering inclusive finance to better overcome difficulties”

The LHoFT is a proud sponsor of the SAM, and will be present at the Innovators Village and will sponsor an exclusive Fintech Dinner during the SAM where you are invited.
The Innovators’ Village will allow more than 25 exhibitors to present their innovative products or services to the 500 participants expected at the SAM (MFIs, investors, banks, governments, consulting firms, regulators, NGOs, private companies, etc.). Each exhibitor will also have time to showcase their innovation.

As part of the SAM Program, The LHoFT is organising an Exclusive Fintech Dinner on the 20th of October, gathering SAM attendees, top-notch Fintech entrepreneurs, investors and special guests, discussing innovations in inclusive finance. The dinner will take place from 8.30PM to 10.30PM. Please note that the curfew is effective as from 11.00PM.

All the info about the SAM are available HERE

For any question, send an email to marketing@lhoft.lu

PwC Cybersecurity & Privacy Days
2021-10-20, 2021-10-21
From IT security to digital trust: how to help CISOs, DPOs and CEOs ensure they keep their organisation secure in a digital society.
Cybersecurity and digital transformation are top of CEOs minds for 2021, according to the latest PwC Global CEO Survey. Cyber moved up the threat list, and is now the second highest concern among CEOs – topped only by their anxiety about pandemics.
In the meantime, CISOs are facing an unlimited number of various attacks and risks everyday. DPOs see their mission evolve to ensure data security and privacy are respected, in a complex environment.
This 4-days event welcomes distinguished speakers from all over the world, representing a rich panel of thought leaders. They share the stage with companies engaging in a pitch competition of their innovative solutions and present how they meet cybersecurity or privacy challenges.
Participants are also able to participate in business matchmaking, join interactive breakout sessions and take part in a networking forum with their peers and industry leaders.
20 October: Under the patronage of PwC Cybersecurity and Privacy Days – a special PwC DPO Meet Up will be held.
21 October: Under the patronage of PwC Cybersecurity and Privacy Days – a special PwC Cybersecurity Community Call will be held.
27 October: CEO Corner
28 October: CISO Corner & DPO Corner

THE SOCIAL MEDIA FABRIC - GROWTH HACKING 2030
2021-10-20 12:00 - 13:15
Welcome to the 360° of Marketing Masterclass series introduces you to how top Marketers and Fintech brands set new standards to resonate, compete and lead in a marketplace of divided attention.
HOW TO LEVERAGE THE POWER OF SOCIAL MEDIA AND FOSTER GROWTH
12h00 – 12h35 PM – Panel Discussion – The Social Media Fabric & Q&A
During our closing event of the 360° of Marketing Masterclass series we will explore:

The Future of Growth Hacking 2030
What is drastically changing? What is becoming irrelevant and what should be embraced?
Current tools to adopt to gear up, prepare and compete

with

Medhi Corneille Famibelle, Social Data Scientist
Frederic Bruneau, Chief Data Offer & Founder at Foxy Nerds Studio
Stéphie Van den Meersschaut, Head of Social Media at Concept Factory
Bianca Bass, Head of Marketing at 3S Money

12h35 – 12h40 PM – Quiz –Virtual and gamified quiz session
The best scores and names will be displayed with the best score walks away with a pair of tailored sneakers from eco choice circular fashion sneakers – worth 250€
12h40 PM – 1h10 PM (two workshops to choose from)
Workshop 1: The social data fabric: The data-based storytelling playbook with Luis Salerno & Medhi Famibelle

Workshop 2: The B2B growth hacking roadmap with the Foxynerds brothers!
