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DTSTART:20190101T000000
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DTSTART;VALUE=DATE:20200903
DTEND;VALUE=DATE:20201118
DTSTAMP:20260405T200233
CREATED:20200903T093347Z
LAST-MODIFIED:20200903T093347Z
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SUMMARY:Financial Times Live and State Street presents : Volatility to Value in the Investment Industry
DESCRIPTION:Description\nFinancial Times Live and State Street presents : \nVolatility to Value in the Investment Industry \nWe are pleased to present the following set of digital events : \n1) Lessons From the Crisis: Managing risk and building resilience in investment operations \nThursday 3 September 2020 | 3pm BST (GMT+1)\, 10am EDT \n2) Insourcing vs. Outsourcing: Finding the optimal model for investment operations \nWednesday 30 September 2020 | 1pm BST (GMT+1)\, 8am EDT \n3) Scaling-Up: Identifying new growth paths for institutional investors  \nFriday 23 October 2020  | 1pm BST (GMT+1)\, 8am EDT \n4) Consolidation in Asset Management: Are we at a tipping point ? \nTuesday 17  November  2020 | 2pm BST (GMT+1)\, 9am EDT \nTo discover the speakers and more information about the sessions\, click here
URL:https://lhoft.com/event/financial-times-live-and-state-street-presents-volatility-to-value-in-the-investment-industry-2/
CATEGORIES:Webinar
ATTACH;FMTTYPE=:
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200903
DTEND;VALUE=DATE:20201118
DTSTAMP:20260405T200233
CREATED:20200903T093347Z
LAST-MODIFIED:20200903T093347Z
UID:20996-1599091200-1605657599@lhoft.com
SUMMARY:Financial Times Live and State Street presents : Volatility to Value in the Investment Industry
DESCRIPTION:Description\nFinancial Times Live and State Street presents : \nVolatility to Value in the Investment Industry \nWe are pleased to present the following set of digital events : \n1) Lessons From the Crisis: Managing risk and building resilience in investment operations \nThursday 3 September 2020 | 3pm BST (GMT+1)\, 10am EDT \n2) Insourcing vs. Outsourcing: Finding the optimal model for investment operations \nWednesday 30 September 2020 | 1pm BST (GMT+1)\, 8am EDT \n3) Scaling-Up: Identifying new growth paths for institutional investors  \nFriday 23 October 2020  | 1pm BST (GMT+1)\, 8am EDT \n4) Consolidation in Asset Management: Are we at a tipping point ? \nTuesday 17  November  2020 | 2pm BST (GMT+1)\, 9am EDT \nTo discover the speakers and more information about the sessions\, click here
URL:https://lhoft.com/event/financial-times-live-and-state-street-presents-volatility-to-value-in-the-investment-industry/
CATEGORIES:Webinar
ATTACH;FMTTYPE=:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20200930T120000
DTEND;TZID=UTC:20200930T120000
DTSTAMP:20260405T200233
CREATED:20190930T013925Z
LAST-MODIFIED:20190930T013925Z
UID:34585-1601467200-1601467200@lhoft.com
SUMMARY:Narrative Strategy: From “Communication Big Idea”\, To Pillars and Touchpoints Experience
DESCRIPTION:Description\nNarrative Strategy: From “Communication Big Idea”\, to Pillars and Touchpoints Experience\nIn this learning experience\, we will link the Brand Positioning with the Narrative Strategy. It has the critical role to deploy the intended brand into the right consumer space\, through well-articulated experiences. \nAgenda\n1. Recap Brand Architecture:\nThe architecture shows the way a brand connects with the outside world through a mix of performance and promises. We will highlight how the leading brands are built through a clear ambition\, values\, beliefs\, benefits\, arguments\, personality\, and design elements. In successful cases\, a brand becomes a magnetic artifact\, able to attract a loyal “tribe” of customers \n2. Intended target group:\nPen Portrait \n3. Narrative Strategy – transforms Positioning into “Communication Big Idea”\, Communication pillars and touchpoints experience:\n\nCommunication Archetypes: the mix of pure symbols\nCommunication Big Idea: the organizing narrative umbrella.\nCommunication Pillars\nNarrative Arcs and Touchpoints Experience\nWe will discuss various examples and will dive into Red Bull and James Bond cases.\n\nLimitation note:\nWe will highlight the best in class models\, which are notorious and successful. Our objective is to study the pre-eminent examples. In communication usually\, the best practices come from storytelling industries (like Hollywood) or from FMCG or Service companies. These entities put a huge effort in developing their communication and interaction with their clients and later became a competitive advantage. B2B Organisations usually fail in this aspect\, lacking a proper communication focus\, at least from the time being. Second\, our objective is to learn new ideas\, not to solve specific business issues. \nMeet Mihai: \nMihai Bonca is a Senior Consultant at Brand Architects. He has an extensive experience involving brand repositioning and renovations. The local and international brands lead by Mihai repeatedly achieved market leadership\, while he received more than 25 industry awards for marketing contribution. He helps Boards and CEOs of local and multinational organizations redefining strategies\, transforming brands and marketing approach\, building roadmaps. In the past\, Mihai held Board Member positions and managed four countries as a Group Marketing Director. His expertise ranges from traditional FMCG to B2B and e-Commerce. Mihai holds an MBA degree from Oxford University and contributes towards the new generation of professionals by teaching Marketing Strategy as a Lecturer/ Clinical Expert in different business schools. When not in office\, with clients\, in conferences or with students\, Mihai can be spotted on the basketball court.
URL:https://lhoft.com/event/narrative-strategy-from-communication-big-idea-to-pillars-and-touchpoints-experience-2/
CATEGORIES:Webinar
ATTACH;FMTTYPE=:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20200930T120000
DTEND;TZID=UTC:20200930T120000
DTSTAMP:20260405T200233
CREATED:20190930T013925Z
LAST-MODIFIED:20190930T013925Z
UID:20870-1601467200-1601467200@lhoft.com
SUMMARY:Narrative Strategy: From “Communication Big Idea”\, To Pillars and Touchpoints Experience
DESCRIPTION:Description\nNarrative Strategy: From “Communication Big Idea”\, to Pillars and Touchpoints Experience\nIn this learning experience\, we will link the Brand Positioning with the Narrative Strategy. It has the critical role to deploy the intended brand into the right consumer space\, through well-articulated experiences. \nAgenda\n1. Recap Brand Architecture:\nThe architecture shows the way a brand connects with the outside world through a mix of performance and promises. We will highlight how the leading brands are built through a clear ambition\, values\, beliefs\, benefits\, arguments\, personality\, and design elements. In successful cases\, a brand becomes a magnetic artifact\, able to attract a loyal “tribe” of customers \n2. Intended target group:\nPen Portrait \n3. Narrative Strategy – transforms Positioning into “Communication Big Idea”\, Communication pillars and touchpoints experience:\n\nCommunication Archetypes: the mix of pure symbols\nCommunication Big Idea: the organizing narrative umbrella.\nCommunication Pillars\nNarrative Arcs and Touchpoints Experience\nWe will discuss various examples and will dive into Red Bull and James Bond cases.\n\nLimitation note:\nWe will highlight the best in class models\, which are notorious and successful. Our objective is to study the pre-eminent examples. In communication usually\, the best practices come from storytelling industries (like Hollywood) or from FMCG or Service companies. These entities put a huge effort in developing their communication and interaction with their clients and later became a competitive advantage. B2B Organisations usually fail in this aspect\, lacking a proper communication focus\, at least from the time being. Second\, our objective is to learn new ideas\, not to solve specific business issues. \nMeet Mihai: \nMihai Bonca is a Senior Consultant at Brand Architects. He has an extensive experience involving brand repositioning and renovations. The local and international brands lead by Mihai repeatedly achieved market leadership\, while he received more than 25 industry awards for marketing contribution. He helps Boards and CEOs of local and multinational organizations redefining strategies\, transforming brands and marketing approach\, building roadmaps. In the past\, Mihai held Board Member positions and managed four countries as a Group Marketing Director. His expertise ranges from traditional FMCG to B2B and e-Commerce. Mihai holds an MBA degree from Oxford University and contributes towards the new generation of professionals by teaching Marketing Strategy as a Lecturer/ Clinical Expert in different business schools. When not in office\, with clients\, in conferences or with students\, Mihai can be spotted on the basketball court.
URL:https://lhoft.com/event/narrative-strategy-from-communication-big-idea-to-pillars-and-touchpoints-experience/
CATEGORIES:Webinar
ATTACH;FMTTYPE=:
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